Poster design analysis

May 14, 2010, 12:15 pm

The poster I designed has multiple pictures of young people drinking and partying, and every face has a black box over it so their identity is not revealed. There is a blank space at the bottom with text that says “What will the world learn about you?” The message that I am trying to convey with this is if you have pictures like this on your Facebook or another social media network, then people who you don’t know might judge you based on those pictures. This is especially an important message because employers often look at their applicants on Facebook. The hope is to make people more aware of how they present themselves online.

The typography at the bottom of the poster is black and in Courier New font. I chose this font because it looks like it was typed on a computer and the idea of the poster is about the internet. And I chose black because the space behind it is white, and the simplicity of it makes the message very clear. The space of the poster is separated into two spaces, with five pictures fit into a square going from edge to edge at the top, and a rectangle of white and text at the bottom. The shapes and sizes of the pictures are different, but they are all fitted together into a square shape which makes it look organized but busy and interesting at the same time. The lines of the pictures overlap within the square, and every side of the picture cluster is a straight line. There are many colors in the top part of the poster, but the black boxes over the faces and the black and white in the bottom part balance it out. The texture of the pictures is busy, and the boxes over the faces are smooth and look like they were just placed on top–they don’t look like they are part of the picture, which was the intention.

Blog header analysis

April 23, 2010, 3:50 pm

The blog header I designed has small square pictures of faces and icons on a grid. I thought this was a good fit for our topic, “Branding You: Privacy and Technology for Students at the U of O”. The faces are a representation of students who use social media networks and other forms of technology that can put their privacy at risk. The typography reads: “BRANDING YOU: Student Privacy and Technology”. ‘Branding you’ is in capital and bold which makes it obvious that it is the subject of the header. ‘Student privacy and technology’ is the subhead. The font I chose looks kind of technological or high-tech, which also ties in with our topic. The picture in the header takes up the entire space, and continues beyond the box so it looks like there are a lot more of the small pictures that we can’t see. The type does not line up on the grid lines, which makes it easier to read. The only shape in the header is squares on a grid. The small pictures of faces make the texture of the image very busy. The pictures have many different colors in them which make it look busy and the borders of the pictures are all black which calms it down. The color of the font is a greenish-teal because I thought it stood out the most against the background.

Living in a Surveillance Society

April 22, 2010, 1:19 pm

Technology has made it difficult to maintain personal privacy while at the same time having interaction in public society. Surveillance cameras are often used on school campuses and in both public and private buildings. The main purposes of video surveillance systems are to document any dangerous or inappropriate activity and to maintain safety of an area. What is documented on security tapes is intended to remain private, but can be released to the public. This creates a major privacy issue and questions the necessity of surveillance cameras in schools and other areas.

The issue of privacy violation is even more prevalent in areas where there is little crime, meaning there is little purpose of having a surveillance system. The videos could potentially be used to spy on people or be released to the public. There have been many reported “up-skirting” incidents, where the main target of a surveillance camera is up a woman’s dress and the photos or videos ended up on the internet. This is an example of extreme misuse of surveillance cameras, but these incidents can often be unknown to the public.

The TriMet system in Portland will spend millions of dollars in the next year to advance surveillance procedures. Research has shown that security cameras do not lower crime rates. This again raises the question: what is the point, then? TriMet has also recently doubled its security staff. The physical presence of a police officer is more comforting than knowing one is watching you through a camera, and it eliminates the privacy issue.

The Department of Public Safety has security camera systems on multiple campuses. If the officer who is monitoring the video control room sees a student walking alone late at night, the officer “video escorts” them. From a student’s perspective this is in a way comforting to know we are being looked after, but it is also unsettling to realize we are being watched. Although this system would help identify attackers, it does not prevent attacks because people do not know where the cameras are hidden. Surveillance cameras can be beneficial for student safety on campus, but the system can be taken advantage of and do more harm than good.

1.  Newer Technologies for School Security

      http://cepm.uoregon.edu/publications/digests/digest145.html

2.  Safe and Responsive Schools: Security Cameras

      http://www.unl.edu/srs/pdfs/scameras.pdf

3.  When Private Entities Use Video Surveillance in Public Space: Personal Benefits vs. Privacy Infringements

      https://scholarsbank.uoregon.edu/xmlui/bitstream/handle/1794/7823/2006-lasher.pdf?sequence=1

4.  Security cameras at train stations: ‘Part of modern life’

      http://www.kval.com/news/tech/89812887.html

5.  “When students walk alone, Department of Public Safety watches”

      http://dailytrojan.com/2009/12/01/when-students-walk-alone-department-of-public-safety-watches/

by Caitlin McCloskey

Blog Analysis

April 14, 2010, 2:57 pm

When Rachel Levy was laid off from her job as Director of Marketing, she started a blog about social media and job searching. She hoped this would get her foot in the door and help her own cause of finding a new job. Levy currently makes a living from helping individuals and companies use social media in their professional lives. She updates her WordPress blog titled “Rachel Levy: Social Media and Marketing” once every two weeks. The blog focuses on ways that social media networks can benefit individuals. Levy said, “Social media is where marketing is heading, so it’s important to be up on the topic.” She is passionate about the topic of social media and believes it is an important factor in job searches.

The blog title includes the term “social media”, and the post uses “social media” and “job search” in the subject and throughout the blog, which makes the blog even more findable when searched for in search engines. This post explains specific ways to use social media such as LinkedIn, Twitter, Facebook and blogs in the process of job hunting. The content presented in this blog is useful and specific on what to do in social media networks, but it doesn’t explain what not to do. This information would extremely beneficial. Networking is important and should give you a good reputation, but networks such as Facebook have been known to give employers a poor first impression of applicants.

Since Levy blogs through WordPress her page has a customized template, which helps the page remain simple and organized. She uses different colors for subject titles and quote blocks, and uses pictures of the social media network she is discussing. These qualities add to the originality of the blog. Levy’s blog is easy to navigate, has relevant advertisements, and pink hibiscus flowers at the top and on the sides of the page. I admit the flowers are pretty, but they have no relevance to the blog’s subject: “Social Media and Marketing”. An image that conveys the theme of social media or jobs would be a better pick for the header and make the page look more professional.

The audience this blog is trying to reach is people who have been laid off, recently graduated students, and anyone who is in the market for a new job. These people would search for this information on social media networking because the job market is so competitive right now. The multiple reader comments show that this information is obviously getting to them. Many of the comments say Levy gives great advice and they are using all of the social media networks presented in her blog, and share their personal stories about using these networks in their job hunts.

You can view Rachel Levy’s blog at http://www.rachel-levy.com/using-social-media-for-a-job-search/ .

Sustainable Responsibility

March 12, 2010, 3:50 pm

Sustainability had always been a buzz word used among environmental activists and people who chose to live an “alternative” lifestyle. It had been somewhat of a trendy way of living and seemed to be out of reach for quite some time–it did not seem like a realistic lifestyle that everyone could live.

Recently, sustainability has become more than just a buzz word. It has become a common lifestyle, a moral, a movement, and a responsibility. Since so many individuals and corporations have chosen to join the sustainability movement, why not give the stragglers a push in the right direction? Should all new public and private property constructions and renovations have a requirement to be constructed sustainably and according to certification program guidelines? A simple response to this: Why not? Why shouldn’t all people be required to be sustainably responsible? This should absolutely be a requirement. Sustainability benefits people in multiple ways as well the obvious benefits the environment receives.

One establishment that has jumped into the sustainability movement is the University of Oregon. The school adopted the Sustainable Development Plan in 2000 which requires every new or remodeled building to be LEED certifiable. Since it is expensive to achieve LEED certification, every building must be able to pass the certification tests if the university chooses to have that building officially certified. Construction plans for the East Campus Residence Hall are currently in the works, and is planned to be completed in 2012. The new dorm will follow the guidelines of the Sustainable Development Plan and will incorporate many elements of sustainability including recycled water, solar panels, natural lighting and ventilation, green roofs, and the materials for the project will be purchased locally. Buying recycled or local materials saves money in the construction process and is a major benefit for the environment. Brad Black, the capital project manager for university housing, is working with the university and the design team on the new residence hall. Apart from the financial incentives of building sustainably, “it’s the responsible thing to do” Black stated. It’s about “doing the right thing not because you have to, but because you want to”.

Many students who attend the University of Oregon share its ideals on sustainability. Scott Rousseau, a junior at the U of O has started a sustainability plan that is currently being put into action in his fraternity house. The plan involves recycling requirements, energy-efficient lighting and heating, composting, solar panels and recycling water. The main idea behind the project is to change the entire building to be sustainable rather than just the individuals who live in it. While this project is just starting in his chapter house, his hope for the near future is to require all fraternity and sorority houses on campus to follow the project guidelines.

Beyond the borders of Oregon and its schools, individuals and corporations throughout the world have chosen the sustainable path. Jamestown Properties, a German real estate investment company recently made the decision to focus on sustainability and renovate its properties, all of which are located in the United States. Although this will initially be an expensive process, the company plans to profit from this investment in the long run by gaining more consumer interest and charging higher rental costs. On a smaller scale, corporations constantly hold local workshops to inform the public about ways to be green and sustainable in the home, such as building an ecoroof. Although these workshops can be about some small way to promote sustainability, the people that apply these elements to their homes are leading the way in the sustainability movement and are impacting others to do the same.

Who and what exactly define sustainability? Sustainability has many different levels and definitions, which makes it difficult to hold everyone to the same standard of sustainability. While there are official guidelines to sustainable development such as LEED certification and Energy Star qualification, these certifications can be a long, difficult process and extremely expensive. However, there are ways around these difficulties. A building can follow specific guidelines and be constructed to be certifiable, but does not actually have to pay for the accreditation. A blog post by Kelly Hart lists multiple green certification programs and simple acts of sustainability that can be applied in the home. Financial incentives and resale value are a major reason why people choose to build or remodel homes sustainably. Alice Rawsthorn wrote an article earlier this year about the World Economic Forum’s annual meeting in Switzerland. Three designers who are committed to sustainability debated their views on the matter. No conclusion actually came from this meeting except that a universal definition and understanding of sustainability needs to be established in order for the movement to have as much impact on the world as possible.

Although it is hard to believe that anyone could be against environmentally-friendly ideals, there has been some opposition to sustainable projects in Eugene, Oregon. Earlier this year Alan Pittman wrote an article for the Eugene Weekly about the highly controversial Riverfront Research Park Project. The University of Oregon and Oregon Research Institute are planning to sustainably construct a building and parking lot in a Eugene park despite the opposition from UO students and community members who are upset about the loss of scenery in the park. CJ Ciaramella wrote an article for the Oregon Daily Emerald about the controversy over the East Campus Residence Hall. The new dorm will be built next to the Museum of Natural and Cultural History, and will potentially block sunlight needed for Native American rituals performed at the museum. University officials and designers of the residence hall met with a Native American-style architect to work out a compromise on the design of the building. Both oppositions have to do with the location of the project, although the two projects are using sustainable building practices. One reason why people cringe at the sound of the S-word is the high expenses it requires. Anup Shah wrote an article that explores the different motives of businesses dealing with sustainability. A major trend that has been recognized is certain corporations have been completely consumed with making as much revenue as possible and have no concern for their social responsibilities such as environmental and sustainability issues. It can be difficult for businesses, especially in this time of financial crisis, to invest so much money in sustainability and try to look ahead to see how it would benefit them in the future.

Sustainability does not have to be the intimidating, foreign word that it is often made out to be. There are simple and cheap things anyone can do inside their own home to promote sustainability in one way or another. Although these acts may not have an immediate impact on the environment, as more people continue to join the movement the small acts will begin to add up. All new public and private buildings should be required to choose a sustainable certification programs guidelines to abide by during the construction process. They should not necessarily be required to be officially certified, but the building should meet the requirements needed to become certified. Remodel projects should only be done if it makes the building more sustainable on some level. All materials used in construction should be required to be recycled or local. I think these will all be requirements sometime in the future, maybe even in the next twenty years. Many countries have regulations on pollution and industries, and to start at the beginning of these issues, I think regulations will be put on the building processes of industries. Awareness of what non-sustainable building has done to the environment is high, and we already need to start digging ourselves out of this massive hole we have created. So many companies already choose to focus on sustainability, and I think this trend will continue to grow. Although there is still no official rule or definition of sustainable building, there are endless resources that can educate people on ways to easily incorporate sustainability into their lives. People have the resources and know what the responsible, moral thing is to do; they just have to want to do right thing.

References:

1.  UO Sustainable Design and Development Projects – accessed 2/16/10 12:52 pm. most recently accessed 3/11/10 3:09 pm

The University of Oregon adopted the Sustainable Development Plan in 2000 to promote sustainable development on campus and make every new or remodeled building LEED certifiable. This is a government-institutional source because it is on the school website, uoregon.edu. The title of the document is “Sustainable Development Plan”, was published October 5, 2000 and was last updated in September of 2005. No authors are named, but the document was created by the 1999-2000 Development, Policy, Implementation, and Transportation Subcommittee of the Campus Planning Committee, and the names of each person involved in creating the plan are listed. The names listed under contact information and questions are Dean Livelybrooks, chair, Physics and Christine Taylor Thompson, University Planning staff, and these names also appear in the introduction of people involved in creating the plan. This development plan was created and is funded by the school. Designers, people who work on the development of the campus and people who are interested in sustainable development would most likely read this document, and anyone can access it. This document was created to inform the public about the U of O’s development plan and efforts toward sustainability, and makes the assertion that the school must follow the Sustainable Development Plan and explains how this will be done. Since the document has not been updated since 2005, it leaves out five years of the plans productivity.

2. East Campus Residence Hall meeting notes – accessed 3/10/10 2:16 pm. most recently accessed 3/11/10 4:08 pm

The University of Oregon’s Facilities group met on campus to review the proposed design for the East Campus Residence Hall for the first time on October 28, 2009. This is a government-institutional source because it appears on the school website, uoregon.edu. The document is meeting notes and is titled “University Services–Focus Group Meeting No. 1”.  There are no authors named, but the names of those present are listed. The meeting’s minutes were taken by Lee Kerns and the document was published by Cathy Soutar, who works for UO Campus Planning and Real Estate. The East Campus Residence Hall is a project that is being done by the university, therefore this informational source on the dorm is funded by the school. Minutes taken in a meeting are intended to keep track of information for later purposes and to inform people who are not present. Everyone has access to this source. People who would read this document are those involved or interested in the new residence hall, but the main audience that is being reached is those who are involved in the creation of the dorm but did not attend the meeting. This source does not leave out any information because it does not have any bias–it is straightforward information about the proposed design of a building.

3.  Seeing the Investor Value in Being Green – accessed 3/6/10 6:19 pm. most recently accessed 3/11/10 4:44 pm

Jamestown Properties, a German real estate investment company has recently made the decision to focus on sustainable development and invest in remodeling buildings owned by the company, all of which are located in the United States. This article titled “Seeing the Investor Value in Being Green” was written by Alison Gregor. It is a journalistic source and was published to nytimes.com on March 2, 2010. The primary sources are Jamestown Properties and Matt M. Bronfman, the company’s managing director and chief operations officer, who is a spokesperson for the company in the article. New York Times is funded and controlled by shareholders, the News Corporation, advertisements and subscribers. The public and other companies are intended to see this article, and anyone can access it. This article is addressing the success and future plans of the company’s sustainable development efforts, and perhaps has the intention to persuade other companies to follow in the footsteps of Jamestown Properties. A piece of information that the article is missing is the date or estimation of when all of the company’s properties will be renovated.

4.  The ecoroofs are coming – accessed 2/16/10 9:14 pm. most recently accessed 3/11/10 10:35 pm

In April of 2009 Portland’s Bureau of Environmental Services put on a free workshop to provide ecoroof information to the public in hopes of raising the ecoroof count. A follow up for this event is March 12-13. This is a citizen source from a blog on oregonlive.com and was posted April 13, 2009. It is titled “The ecoroofs are coming; a free workshop can show you how to prepare” and was written by Shelby Wood who works for the Oregonian. The primary sources used in it are an earlier Oregonian article about green roofs and the city of Portland. OregonLive.com is a part of the Oregonain and receives part of its funding from it, and the workshop was funded by Portland’s Bureau of Environmental Services. Someone who would read the Q & A on this blog or would have attended the workshop would be a Portland resident interested in building an ecoroof. Anyone can access the information on this blog. This article was written to inform the citizens of Portland about the ecoroof workshop, which was intended to raise the ecoroof count in Portland. The article does not include specific information that will be presented at the workshop, such as costs.

5.  Green Guidelines and Certification for your Home – accessed 2/22/10 2:59 pm. most recently accessed 3/11/10 11:54 pm

There are currently many certification programs available to homeowners and companies that have guidelines of sustainable building and remodeling. There are several different reasons to build or remodel a home sustainably, a few including financial or resale incentives, and the homeowners’ morals. This blog post lists multiple, simple guidelines and certification programs that are available for homeowners. This is blog post from greenhomebuilding.com is a citizen source and was written by Kelly Hart. It is titled “Green Guidelines and Certification for your Home” and was published July 21, 2009. The primary sources used are the websites of the certification programs which are LEED, National Green Building Standard, Energy Star Qualified Homes, Green Building Guidelines and Health House. The non-profit website is run by Kelly Hart and his wife. Homeowners who are looking to live sustainably and responsibly in their homes would view this blog, and everyone has access to it. This article is making the assertion that sustainable living in the home can be simple and is important.

6.  Debating Sustainability – accessed 2/22/10 3:14 pm. most recently accessed 3/12/10 12:36 pm

Three designers who are committed to sustainability met at the World Economic Forum’s annual meeting in Switzerland to debate their approaches to sustainability. This article titled “Debating Sustainability” was written by Alice Rawsthorn. It is a journalistic source and was published to nytimes.com January 31, 2010. The primary sources are the three designers, William McDonough, an American architect; Tim Brown, an industrial designer; and Cameron Sinclair, the co-founder of Architecture for Humanity, and Rawsthorn was also involved in the meeting. New York Times is funded and controlled by shareholders, the News Corporation, advertisements and subscribers. The audience this article is targeting is people interested in different sustainability projects and the movement of sustainability in general. It addresses the lack of a common understanding and definition of sustainability and makes the assertion that one needs to be reached. Something that is left out of this article is a solution to this problem, because no solution was reached at the meeting. This source is useful for my argument because it explains the difficulties that arise from attempting to hold everyone to the same standard of sustainable building, which is one of my points.

7.  Park or Parking Lot? Community fights UO development – accessed 2/16/10 12:19 pm. most recently accessed 3/12/10 2:03 pm

The University of Oregon and Oregon Research Institute are currently planning to begin the highly controversial Riverfront Research Park Project in a local Eugene park, despite the opposition from UO students and community members. This article represents two opposing views on a sustainable development project, and is useful for a counterargument to my issue. This article titled “Park or Parking Lot? Community fights UO development” by Alan Pittman was published to the Eugene Weekly on January 14, 2010. This is a Journalistic source and its primary sources are the university, Oregon Research Institue, Connecting Eugene, and UO students and faculty, and represent different views on the project. Eugene Weekly is a non-metropolitan alternative newspaper and is funded by subscribers and advertisers. Citizens of Eugene who are concerned with the environment and those interested or involved with the Riverfront Research Park Project is the targeted audience of this article. It addresses the concern of the sustainable building and parking lot taking away from the nature of the park, and the design compromises that are in progress. Although compromises were made, community members and students of the university are still upset with the development, and the article does not include what the final decision of the design will be.

8.  UO, longhouse to work out dorm compromise – accessed 2/16/10 1:28 pm. most recently accessed 3/12/10 2:29 pm

University officials and designers of the East Campus Residence Hall met with a Native American-style architect to make a compromise about the design of the building blocking sunlight needed for Native American rituals. This article explains an opposition to the new residence hall on campus, a sustainable project, and is a counterargument to my question. This article titled “UO, longhouse to work out dorm compromise” written by CJ Ciaramella was published to dailyemerald.com on December 2, 2009. The Oregon Daily Emerald is an independent student newspaper printed in Eugene, and is a journalistic source. The primary sources are Dave Hubin, the senior assistant to the University president, and other university officials. The Emerald is funded by student fees, but is separate from the university. This article is targeting students, people who are employed by the university, people who are involved or concerned with the development of the East Campus Residence Hall. It is making the assertion that compromises are being made to satisfy those who are upset with the design of the building and addresses their concerns. The final decision of a compromise over the design of the building is not included in the article.

9.  Corporate Social Responsibility – accessed 2/22/10 2:04 pm. most recently accessed 3/12/10 2:51 pm

Social justice activists are trying to hold businesses accountable for their actions because certain corporations have been completely consumed with making as much revenue as possible and have no concern for their social responsibilities such as environmental and sustainability issues. The article addresses two sides of an issue and makes an important counterargument. This article titled “Corporate Social Responsibility” written by Anup Shah was published to globalissues.org on July 7, 2007. This is a journalistic source and the website is funded by Google ads and donations. The primary sources referenced are Milton Friedman, author of Capitalism and Freedom and avid supporter of free markets, and Dame Anita Roddick, founder of The Body Shop and social justice activist. The audience this article is trying to reach is corporate business owners, and is addressing businesses owners who do not take social responsibility for their corporations. It is making the assertion that business owners need to take social and environmental responsibility for their corporations, but do not because of the expenses, and that social justice activists are trying to change this but have not had much success in the attempt.

10.  Brad Black

Brad Black is the capital project manager for university housing at the University of Oregon. He works as a liaison for the University of Oregon and design team of the East Campus Residence Hall, which is expected to be completed in 2012. I first interviewed him on February 11, 2010. Brad is a relevant source to my topic because he is currently working on a sustainable development project on campus, which I reference in my argument. He is an example of a person who strongly believes it is an important responsibility to incorporate sustainability into building design and construction.

11.  Scott Rousseau

Real estate investment goes green

March 6, 2010, 6:19 pm

Jamestown Properties, a German real estate investment company has made the decision to focus on sustainable buidling and remodel the buidlings owned by the company, all of which are in the United States. The company plans to earn back the money they put into this project by charging higher rental costs and increasing resale vaules for the sustainable improvements put into the properties.

Student takes initiative

February 26, 2010, 6:37 pm

There are many students at the University of Oregon who are dedicated to sustainability and strive to promote its procedures on campus. Scott Rousseau is one student who is truly making a difference on the sustainability front.

Rousseau, a junior at the U of O, is starting a sustainability plan that is currently being put into action in his fraternity house. The plan involves recycling requirements, energy-efficient lighting, composting, and many other elements of sustainable living. The main idea behind the project is to change the entire buidling to be sustainable, rather than just the individuals who live in it. While this project is just starting in his chapter house, his hopes for the near future are to require all fraternity and sorority houses on campus to follow the projects guidelines.

Should all new corporate buildings be required to be constructed sustainably and according to guidelines of certification programs?

February 22, 2010, 3:57 pm

Most designers would agree that sustainability is one of the most important aspects of design. However, there are many variations of the term “sustainable building”. Certain sustainable accreditations can be extremely difficult to obtain, but there are multiple certification programs and guidelines that can be easily followed. There are small, simple efforts of sustainability that can be done in the building processes of homes and corporate buildings. These are the first steps that need to be taken in the process of converting all current construction processes to sustainable building processes.

  1.  University of Oregon Office of Sustainability – accessed 2/16/10 11:17 am

The University of Oregon established the Sustainability Council in 2009 to promote awareness and sustainable projects across campus. It is an institutional source and is funded by the school. The source of information is the Office of Sustainability at the UO. People who go to or work for the university would use this source for information on the schools outlooks on sustainability and how to become involved with sustainable projects on campus. This is an organization I could contact to learn more about categorizing construction methods as sustainable. 

  2.  Park or Parking Lot? Community fights UO development – accessed 2/16/10 12:19 pm

This article by Alan Pittman appeared in the Eugene Weekly January 14, 2010. The University of Oregon and Oregon Research Institute are currently planning to begin the highly controversial Riverfront Research Park Project, despite the opposition from UO students and community members. This is a Journalistic source and has information from the UO/ORI, Connecting Eugene, and UO students and faculty. Citizens of Eugene who are concerned with the environment would be the audience of this article. This source would be useful for my Should question because it represents two opposing views on sustainable development.

  3.  UO Sustainable Design and Development Projects – accessed 2/16/10 12:52 pm

The University of Oregon adopted the Sustainable Development Plan in 2000 to promote sustainable development on campus and make every new or remodeled building LEED certifiable. This is an institutional source and the Sustainable Development Plan was created by Campus Planning and Real Estate. Groups that are involved in architecture and construction projects on campus are required to follow the guidelines of this plan. This source will be useful for my topic because it defines specific guidelines of sustainable building processes, which will help me create a stronger argument in my final paper.

  4.  UO, longhouse to work out dorm compromise – accessed 2/16/10 1:28 pm

This article by CJ Ciaramella appeared in the Oregon Daily Emerald, an independent student newspaper, on December 2, 2009. University officials and designers of the East Campus Residence Hall met with a Native American-style architect to make a compromise about the design of the building blocking sunlight needed for Native American rituals. This is a journalistic article and its sources are University officials. It is targeted toward students and people employed by the university. This is an important source to my question because it explains an opposition to the new residence hall, a topic I focused on in earlier projects.

  5.  LEED Public Policies – accessed 2/16/10 7:19 pm

This source lists the LEED initiatives which are currently active in multiple cities of 45 states across the US. Specifically, in July of 2006 Eugene adopted a specific LEED resolution, stating the building requirements for all new buildings in the city. This is an institutional source and the sources used for it is the US Green Building Council and official contacts of each listed city. Designers and contractors living in these cities would use this as a resource and guidelines. This is an important source for my topic because it shows how many cities are already committed to sustainable building.

  6.  The ecoroofs are coming – accessed 2/16/10 9:14 pm

In April of 2009 Portland’s Bureau of Environmental Services put on a free workshop to provide ecoroof information to the public in hopes of raising the ecoroof count. This is a citizen source from a blog and the sources used in it are an earlier Oregonian article and the city of Portland. Someone who would read the Q & A on this blog or would have attended the workshop would be a Portland resident interested in building an ecoroof. This is relevant to my topic because it is an alternate form of roofing which is an element of sustainable construction.

  7.  Sustainable Building Sourcebook – accessed 2/16/10 10:31 pm

This sourcebook focuses on six areas of sustainability and explains how these can be incorporated into building methods specifically in Austin. Although the book focuses on the Austin area, the methods revealed can also be used in areas with similar climates and for inspiration in sustainable building. This is an academic research source and was funded by the Austin Energy Storm Center. The book received majority of its sources from multiple individuals, and is targeted toward sustainable contractors and individuals. This is useful for my topic because it explores multiple ways of building sustainably.

  8.  Corporate Social Responsibility – accessed 2/22/10 2:04 pm

This article by Anup Shah appeared on globalissues.org on July 7, 2007. Social justice activists are trying to hold businesses accountable for their actions because certain corporations have been completely consumed with making as much revenue as possible and have no concern for their social responsibilities such as environmental and sustainability issues. Shah references Milton Friedman and Dame Anita Roddick, who are both involved in business corporations. This is a journalistic source and the website is funded by Google ads and donations. This article represents two sides of an issue which will be useful for my Should question.

  9.  Green Guidelines and Certification for your Home – accessed 2/22/10 2:59 pm

This blog written by Kelly Hart was published July 21, 2009. There are several different reasons to build or remodel a home sustainable, a few including financial or resale incentives, and the homeowners’ morals. This blog post lists multiple, simple guidelines and certification programs that are available for homeowners. This is a citizen source and includes information from websites of the listed certification programs. Homeowners who are looking to live sustainably and responsibly in their homes would view this blog. This source could possibly change my Should question to include new homes as well as new buildings.

  10.  Debating Sustainability – accessed 2/22/10 3:14 pm

This article written by Alice Rawsthorn was published January 31, 2010. Three designers who are committed to sustainability met at the World Economic Forum’s annual meeting in Switzerland to debate their approaches to sustainability. This is a journalistic source and the sources used in it are the three designers and Rawsthorn herself. This is useful for my question because it explains the difficulties that arise from attempting to hold everyone to the same standard of sustainable building–an agreement on the definition needs to be established before this will be realistic.

Defining Sustainability

February 19, 2010, 3:27 pm

Earlier this month in Davos, Switzerland issues concerning the defining elements of sustainability in construction were debated at the World Economic Forum’s annual meeting. Most designers would agree that sustainable building is important, but who defines what exactly sustainable building is? Three designers who incorporate sustainability into their designs were invited to participate in the conference, discussing elements of design they consider to be sustainable and those they do not. Before the world can say everything needs be built “sustainably”, the process needs to be defined.

Portland Plans to Grow Vertically

February 5, 2010, 7:40 pm

The General Services Administration of Portland, Oregon plans to grow an urban garden atop a high-rise federal building to promote energy efficiency by 2013. This project will be groundbreaking in energy-efficient high-rises and is expected to start a new trend in environmentally friendly construction.